Blue Cross of Idaho: Foundation for Health
September 20, 2014
Blue Cross Event Video
Blue Cross of Idaho and the Boise Bike Project had their annual bike giveaway project in Nampa, Idaho to help get bikes in the hands of underprivilaged kids. With new bike paths and city initiatives for bikers being created within Nampa, Blue Cross and BBP hold these events annually to increase the bike culture within the city. Targeted for kids, a goal of the event is to get more kids to ride their bikes to school, and making people more bike-centric from a young age.