Two Birds Creative | Our Process
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Design thinking process: How it works

OVERVIEW

Two Birds is a One Stone social enterprise run by high school students. Two Birds provides creative strategy and communication tools ranging from video, graphic design and market strategy to clients who are interested in engaging in our work to make students better leaders and the world a better place. Through Two Birds, students learn about marketing and design, the tools of technology to produce it, and the practice of social entrepreneurship. Students are mentored by adult professionals in the field who volunteer to lend their genius and grow the good.

Why Two Birds?

Students:

Two Birds provides a platform for students to learn and explore:

  • How to run a business. From client management to proposals to budgets, Two Birds students learn about social enterprise and business management first hand through real world experience.
  • Marketing and design. Students learn about design, brand management and communication.
  • The creative world moves quickly, fueled by the newest technology and tools. Two Birds students learn how to use these tools to serve client needs.
  • Through their work with clients, students have the opportunity to share their voice in the community, building relationships that can lead to internships and professional opportunities.

 

Clients:

The Two Birds team is a creative and innovative bunch guided by a culture of YES. We’re inclined to say “we can do that” or “that is possible.” By doing this we can help people, companies and brands tell their story with authenticity. The bonus? Clients receive top quality work, coached by professionals in the field. But event better – by choosing Two Birds, clients are advancing One Stone’s mission to make students better leaders and the world a better place.

Under the coaching of experienced, professionals in the field, students will work in teams with clients on real-world marketing design challenges, brand identity solutions, communication design, marketing materials, and backend business management.

 

 

This model provides the opportunity to practice application of what they’re learning, while creating a competitive portfolio for students interested in applying to college and design school programs.

DESIGN THINKING

Understand

We start by understanding the problem. Through interviews with experts in the field, end users and recipients, we gather and examine the data, enhance our perspective, and get the lay of the land.

Empathize

We design solutions for recipients, or clients, not for ourselves. Through the design thinking process, we stay rooted in empathy, always keeping the end user’s perspective in mind. Empathy is the star of the show in all phases of design thinking.

Define

Using what we have learned, and the empathy we have gained along the way, we define the problem with an actionable problem statement, a “how might we…” invitation to a solution. The statement focuses on the specific user, recipient, or client and reflects the understanding gained through research and empathy work.

Ideate

With our “how might we…” statement defined, we go into idea mode, moving from problem to possible solutions. We go for big ideas here, with “51” in mind; we throw out our first 50 ideas because those are the obvious ones that have not worked. The good stuff starts to come at idea 51. We dig deep, take risks, and reach for change – it is sticky note time.

Prototype

We get the ideas out of our heads and into the world where they are free to morph and change. Prototypes can be anything in a physical form: a business plan, a storyboard or a model built out of popsicle sticks, pipe cleaners and feathers. We love pipe cleaners.

Test

This is the hard part. We take our very favorite prototypes to the end user/recipient/client and we ask, “whadaythink about this?” Sometimes they love it, sometimes they hate it. Either way, we use this stage to gather valuable feedback for continuous improvement. This is where we say Fail Forward. We iterate, iterate, iterate – modify the prototype and test again.

Implement – Disrupt for Good

BOOM! Delivery. This is where we roll out our project, product, campaign or idea and put it into action. When we disrupt for good, we are changing the way things currently are, to the way things could be, resulting in positive change that is also lasting…for good.

Evaluate & Reflect

After we implement, we gather our outcomes and evaluate to learn what worked and what did not work. We will make changes based on the outcomes and reflect on the impact. We ask ourselves what we learned and what we will take away from the experience.

DesignThinking